Hype, Hope and a Coffee Order BioNSW's Commercialisation Breakfast put an IP specialist, two investors, a medtech industry veteran and clinician, together with a university dean in one room to sort genuine innovation from noise. The line that stuck wasn't about a technology at all. “Go and buy people coffee. Make friends. Put yourself in their line of sight.” That was Mark Flynn's advice to a room full of researchers and founders on 8 September, and it had nothing to do with